How long does a project take?

Weeks rather than months. Nothing starts with a long specification phase: you see something real and working early, on your own data, and decide from there.

Do you build custom software?

Only where nothing suitable exists. Most of what a business needs has already been built and sold for years, so we choose the right tools and connect them. Less software written from scratch means less that can break.

What happens after the system is live?

We keep working with you month by month, with the people who use the system and the people who decide. A system is finished when people stop talking about it.

CraftTech

Your business grew. The way you run it did not.

We put the whole thing on one screen, so it runs without you holding it together.

Working in weeks, not months of specification

If any of this is your week

Thirty names by hand, and the morning is gone.
You know the document exists. Not what it was called.
The work was done twice and nobody caught it.
A customer asks where things stand. Three people have to be asked.

You are not disorganised. You outgrew the tools you started with.

First

Nothing is broken. It takes four places to answer one question.

A notebook study: a cabinet of half open drawers, a hand searching one while the eyes look at another.

It should be answerable from the screen you are already looking at.

Second

Nobody was ever trained to use a phone.

A notebook study: an engineered stone channel standing dry while the water cuts its own rough path below it.

Good tools never need a course. That is why the work moves to WhatsApp, and why we build there.

Third

You should know which work is worth taking.

A notebook study: a merchant guessing on a hand held balance, and beside it the same goods on a graduated scale while he chooses between two roads.

Once the work runs in one place, those numbers come out of it by themselves.

Watchmakers do not make a watch better by adding parts.

They open it, look for a long time, and change the few things that matter.

That is the whole method.

What you are afraid of

That it will cost you time instead of saving it.

So you see something real and working early, on your own data. If your team will not use it, it has no value.

Where your time should go

You should be building. Not comparing software.

You know your trade and what you want to happen. Making it happen is a different trade.

You stay in your field. We work in ours.

If that sounds like your business, here is what the work actually looks like.

› How we work

Week one

We sit with the people who do the work.

Not a questionnaire. We watch how a job moves from one person to the next, and where it stops.

Then

You see something working on your own data.

One real part of the business, running, early enough that you can still say it is wrong.

From there

We connect what you already pay for.

Your spreadsheets, your invoicing, WhatsApp. Less new software means less that can break.

And after

We stay until nobody is thinking about it.

Month by month, with the people who use it and the people who decide.

You are probably reading this before or after we meet.

There is nothing to buy here. The page is only so you know who you met.

Yair Zadok, Craft Tech